Director of Marketing

Job Title: Director of Marketing

Location: East Coast, US (preferably MA)

Job Type: Full-time

Work Model: Remote

Reporting to: Chief Commercial Officer

About the Role

At Broken String Biosciences, we thrive in a dynamic, fast-paced environment where innovation and ambition drive everything we do. As a growing start-up, we seek talented and motivated individuals who are eager to contribute to our mission of revolutionising cell and gene therapies.

The Director of Marketing will be responsible for leading the marketing strategy and execution for Broken String Bioscience. This role will focus on developing and implementing marketing initiatives that drive demand, enhance brand awareness, and support our sales and product development teams. This will be a hands-on role, and will selectively determine what they will do themselves, what their direct report will do and what is outsourced.

Role Responsibilities

• Develop, guide, and execute comprehensive marketing strategies for our product portfolio, including our existing service offering and the initial launch of our on-demand kitted solution.
• Lead brand positioning and messaging efforts to effectively communicate our value proposition to target audiences.
• Segment markets and develop workflows to support strategic wins.
• Find opportunities to drive demand and hold the team accountable for meeting targets.
• Understand and prioritize channels (Direct, Digital, Web) to deliver programs with desired impact.
• Oversee digital marketing initiatives, including content marketing, social media, email campaigns, and SEO strategies.
• Selectively target influential customers/partners/individuals (KOL’s) and build a reference network so we become the default platform for the design of safe and effective gene editing therapies.
• Conduct market research to identify trends, opportunities, and competitive landscape, enabling informed decision-making.
• Build a strong team by recruiting, training and motivating talent. Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure alignment and drive growth.
• Responsible for controlling budgets and allocating resources among various marketing projects.
• Manage external partners, such as PR agencies, design firms, and other suppliers, to enhance marketing efforts, ensure alignment with strategic goals, and maximize ROI.
• Analyze and report on marketing performance metrics, adjusting strategies as needed to optimize results.
• Represent the company publicly, develop relationships with key stakeholders, including industry partners, customers, and thought leaders.

Top 5 Must Haves:

• Bachelor’s degree in Life Sciences or a related field & 5+yrs experience in the field of marketing and life sciences
• Proven experience in developing and managing campaigns and projects on schedule, within budget, and achieving assigned metrics.
• Developing people and teams
• Working effectively across the matrix and stakeholder management
• Gravitas with excellent customer facing and presentation skills.

Other key Experiences, Skills or Qualifications

• Bachelor’s degree in Life Sciences or a related field (MS or Ph.D. preferred)
• 5+ years of leadership experience with life science reagent, tool and service development and commercialization
• Proven experience in developing and managing campaigns and projects on schedule, within budget, and achieving assigned metrics. Experience in managing department and project expenses, resource allocation, and administration.
• Experience in outsourcing and managing marketing projects and CRM platform development.
• In-depth knowledge of next-generation sequencing and cell and gene editing markets.
• Demonstrated ability to develop and execute successful marketing strategies and campaigns.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Exceptional communication and interpersonal skills, with a focus on collaboration and relationship-building.

Bonus Experiences

• an MBA is strongly preferred.
• MS or PhD in Life Sciences

Behaviours

• Demonstrates a forward-thinking mindset, anticipating market trends and aligning marketing strategies to achieve long-term business objectives. Balances innovation with practicality, ensuring ideas translate into actionable plans with measurable outcomes.
• Prioritises understanding customer needs, actively seeks feedback, and builds marketing strategies to address customer pain points.
• Establishes and nurtures relationships with key opinion leaders (KOLs) and stakeholders to strengthen the company’s position in the market.
• Fosters a culture of collaboration by working effectively across departments and with external partners to align goals and achieve shared success. Empowers and mentors the team, building trust and enabling individuals to perform at their best.
• Holds self and others accountable for delivering high-quality outcomes, consistently meeting or exceeding targets.
• Analyses performance data to refine strategies, demonstrating an agile approach to problem-solving and decision-making.
• Adapts quickly to changes in the market or company priorities, maintaining focus on goals and recalibrating strategies as needed.
• Leverages data to make informed decisions, ensuring marketing investments are targeted and yield optimal ROI.
• Combines qualitative insights with quantitative analysis to craft impactful marketing strategies.

Compensation & Benefits

Salary: $190,000 to $200,000

10% Discretionary Bonus

Company Share Options

401k Contribution Match

Private Medical Insurance

Life Assurance

25 Days PTO

Additional paid leave between Christmas and New Year

Interview Process

We aim to make the interview process smooth and transparent, ensuring you have a clear understanding of what to expect at each stage.

Step 1: Application Review – After you submit your application, the HRBP and Hiring Manager will review your qualifications.

Step 2: Initial Screening Call – A short Teams call of no more than 45 minutes with our HRBP or Hiring Manager to discuss your background, career goals, motivations and initial alignment with the role and company culture.

Step 3: 1st Stage Interview – If you have had an initial screening call with the HRBP, you will then be asked to meet with the hiring manager. This is an opportunity to dive deeper into your experience, learn more about the role, and see how you might collaborate with the team. This might be in person or over Teams and will last between 45-60 minutes.

Step 4: Panel Interview with Technical/Skills Assessment – Depending on the role, you may be asked to complete a short assessment or task that reflects the kind of work you’ll be doing. This helps us understand your approach and problem-solving skills. This will generally be presented to a panel of key stakeholders and takes 60-90 minutes.

Step 5: Final Interview – For key roles, the final stage will involve a meeting with our CEO and Founder. This is an opportunity to discuss how your skills align with the company’s vision and strategic goals. You’ll also have a chance to ask any final questions about the role and the direction of the business.

Step 6: Offer Stage – If we mutually agree that the role is the right fit, we’ll extend a formal offer.

This is a guidance and sometimes we need to deviate from the above to accommodate for leave and other business activities.

At each stage of the recruitment process, we will aim to provide detailed feedback regardless of the outcome.

Role Type
Array • Permanent • Full-time • Director
Pay Rate
190000 USD – 200000 USD (Annum)