Growth Designer

The Role

We are looking for a passionate Growth Designer to translate strategic briefs into compelling, well-executed, and high-performing direct response content across online and offline acquisition channels for OneSkin. You will have a strong growth mindset and the ability to understand what performs on direct response and offline acquisition channels. This role requires a candidate with a proactive attitude, a sharp ad-strategy mindset, with the ability to produce growth-oriented creative content working alongside our growth creative lead and greater paid marketing team.

Responsibilities

• Support creative execution and strategy across growth marketing campaigns for online and offline acquisition channels including Facebook, Instagram, TikTok, Pinterest, Reddit, and YouTube/TV.
• Support design needs across graphic design, video editing, and motion design as needed, creating compelling assets that follow direct response design best practices.
• Translate growth creative briefs into high-performing creative with quick turnaround times.
• Ensure deliverables fit brand standards, brand guidelines, and adhere to strategy.
• Drive digital innovation and brand elevation by partnering with growth leads to create new, experimental, elevated designs for the paid social space.
• Collaborate with the brand & growth marketing teams to understand the target audience, identify creative opportunities, and support seasonal campaigns.
• Present creative concepts and reasoning behind design choices to key stakeholders, ensuring that all digital touchpoints uphold high standards of typography, design, and photography.
• Manage multiple design projects simultaneously, while meeting deadlines and maintaining high standards of design excellence.

Key Competencies & Growth Mindset

As a Growth Designer at OneSkin, you won’t just be designing you’ll be collaborating, problem-solving, and adapting in a fast-paced environment. Success in this role requires strong creative instincts, a test-and-learn mindset, and comfort working within ambiguity. We’re looking for someone who:

Working Style & Collaboration

• Thrives in collaborative environments and is open to giving and receiving constructive feedback.
• Is self-motivated and proactive able to take initiative when direction is unclear.
• Can manage multiple projects simultaneously, prioritize effectively, and stay organized in fast paced environment.
• Communicates clearly and works well with cross-functional partners across Growth, Brand, and Product.

Growth-Minded Thinking

• Sees performance data as a creative compass, not a constraint.
• Knows how to interpret key creative performance metrics, including:
• CTR (Click-Through Rate) & CR / CVR (Conversion Rate)
• ROAS (Return on Ad Spend)
• AOV (Average Order Value)
• CPA / CAC (Cost Per Acquisition / Customer Acquisition Cost)
• Applies insights from creative testing

Requirements

• High degree of proficiency in Adobe Creative Suite, with special attention to After Effects, Premiere Pro, Photoshop, and Illustrator. Experience with Figma and other video editing platforms a plus.
• 2+ years experience using consumer behavior data and design best practices to build growth creative briefs, and design high-performing growth creative. You are driven by metrics, even when faced with a challenge that isn’t perfectly measurable.
• Knowledgeable on DR creative best practices.
• Experience with a variety of channels, including paid social, demand side platforms, search, display, and bonus points for experience with TV, affiliate, influencer, direct mail, or out-of-home.
• Strong communication skills, experience working with contractors a plus
  Proficient in Google products (Drive, Docs, Slides)

Perks & Benefits

• Fully remote work experience, including a one-time allowance for home office setup
• Comprehensive medical, dental, vision package, and FSA.
• 401K with 100% match up to 5% of your salary
• Flexible PTO
• Monthly wellness package (Gympass) including free premium app memberships (Headspace, Calm,Apple Fitness)
• Free OneSkin subscription for full-sized products