Senior Marketing Manager

​Role Type: Permanent – Full time
Hours: 40 per week
Location/Contract setup: Remote/Hybrid – USA

​Salary band range (dependent on experience): $85,000 per annum
Reports to: Head of Marketing

Role Specification:

We’re seeking a creative and data-driven Marketing Manager to lead growth and engagement across our UK and US territories. In this leadership position, you’ll work closely with the co-founding team to scale the business, develop and execute innovative campaigns, and secure international media coverage. You’ll own end-to-end content creation—from ideation to distribution—ensuring every asset resonates with both mainstream and targeted audiences. As a true generalist, you’ll manage a small team (Content Creator, Lead Qualification Manager), coordinate with external web-development and advertising contractors, and collaborate across departments to amplify the Hero Arm’s impact.

You should be able to:

• Develop comprehensive marketing strategies tailored to the cultural nuances of both the USA and UK.
• Dream up and produce high-reach content (written, video, social) that tells empowering user stories and highlights our technology.
• Secure regional, national, and international media coverage by leveraging existing journalist relationships and responding swiftly to inbound media inquiries.
• Drive lead generation via a combination of digital channels—website, social media, email—and track performance with Google Analytics and native social analytics tools.
• Manage all digital channels, ensuring www.openbionics.com is up to date, engaging, and conversion-focused.
• Oversee PPC advertising campaigns in partnership with contractors, optimizing spend against performance metrics.
• Cultivate genuine relationships with existing and prospective Hero Arm users, co-creating content and championing their voices in every campaign.
• Stay abreast of emerging platforms and techniques (e.g., TikTok, influencer activations) to maintain a competitive edge in social growth and community engagement.
• Partner with the Head of Marketing on brand management and international brand partnerships.
• Manage all marketing collateral and material needs for our clinics and partners.

Our Culture:

At Open Bionics, we’re proud of our relaxed but professional culture. We believe that work should be both comfortable and rewarding. We strike a balance between professional excellence and personal well-being through:

• A casual dress code.
• Flexible working hours and remote/hybrid options.
• Regular 1-to-1 support from your manager.
• A fast-paced, determined environment where collaborative teamwork and creativity are encouraged.
• Opportunities for personal growth as the company scales globally.

Key Responsibilities:

• Own the end-to-end marketing strategy for the USA (and support UK initiatives), aligning with overall business objectives.
• Conceive, plan, and execute high-impact content campaigns—video, written, and social—that amplify user stories and product innovations.
• Build and maintain strong relationships with media outlets (regional, national, international) and secure earned coverage that boosts brand visibility.
• Respond to all inbound media enquiries, coordinate interviews, and prepare spokespeople with talking points.
• Manage and optimize www.openbionics.com—including content updates, SEO best practices, and CRO tactics—to drive user registrations and lead conversions.
• Oversee all Open Bionics social channels: content creation calendar, community management, growth tactics, and engagement metrics.
• Partner with PPC contractors to plan, launch, and optimize paid campaigns on Google Ads and relevant social platforms.
• Track, analyze, and report on marketing performance using Google Analytics, native social analytics, and CRM data—deriving actionable insights and refining tactics.
• Develop and maintain meaningful relationships with existing Hero Arm users; involve them in co-creative campaigns, user-generated content, and advocacy initiatives.
• Stay current on emerging marketing platforms, trends, and tools (e.g., new social media features, influencer marketing, short-form video).
• Collaborate cross-functionally (product, clinical, design) to surface compelling story angles, product announcements, and user milestones.
• Support partners with their marketing needs.
• Participate in ad-hoc projects—product launches, trade shows, webinars, and special campaigns—as required.

Person Scorecard

Essential:

• Minimum of 3–5 years’ experience in marketing management / leadership, ideally within a startup or high-growth environment.
• Proven track record producing and distributing high-impact content (video, written, social) that drives measurable engagement and lead generation.
• Exceptional written, verbal, and interpersonal skills—comfortable presenting ideas to internal teams, external stakeholders, and media.
• Demonstrated experience working with media outlets (regional, national, international) to secure coverage in tech, health, or lifestyle publications.
• Success growing social media platforms organically, with a clear understanding of community management and content cadence.
• Strategic thinker who can plan, execute, and iterate on campaigns while managing multiple priorities in a fast-paced environment.
• Passionate about making a difference in the limb different community; able to empathize with users and elevate their voices.
• Ability to measure, evaluate, iterate, and execute campaigns and projects. You will be highly organised and detail oriented, an excellent planner and communicator.

Desirable:

• Experience using Mailchimp, a CRM/ERP platform (e.g., NetSuite) for marketing automation and lead management.
• Familiarity with PPC campaign management tools (e.g., Google Ads, Facebook Ads Manager).
• Prior experience in a similar marketing role within a healthcare, medical devices, or consumer-tech startup.
• Basic design sensibility or experience collaborating with designers to create visual assets (infographics, social graphics, video storyboards).
• Knowledge of email marketing best practices and segmentation strategies.
• Exposure to influencer marketing or creator collaborations, particularly on TikTok or Instagram.
• Experience with Netsuite.
• Experience running marketing events for both a B2B and D2C audience.
• Experience managing a £1m+ budget to hit targets.

Benefits

• 30 days annual leave (including US federal holidays)
• Additional day of leave: moving house/getting married
• Health Insurance
• 401(k) retirement savings plan with company match
• Stock options (after successful completion of probation period)
• Cycle-to-work stipend (up to $500)
• 50% subsidized gym or fitness membership (up to $50/month)
• Up to 50% cost coverage for professional accreditations (e.g., HubSpot, Google Analytics)
• Quarterly performance bonus (up to 5% of salary)
• Culture of team-building socials, virtual coffee breaks, and offsite retreats